Ep 03: Critical COVID Communication and Marketing Re-Plans

OUR GUEST

John Hanley

SVP of Marketing, Equity Bank

Our series on how banks are leading their communities through the COVID-19 crisis continues as we talk to John Hanley, SVP and Senior Director of Marketing at Equity Bank, a $4B asset community bank with offices in Kansas, Missouri, Arkansas, and Oklahoma.

Listen to John and Hunter talk about how Equity Bank responded to the COVID crisis, how their organization and culture was built to adapt quickly, and John’s thoughts on re-planning the marketing year after the original plan “came to a screeching halt.”

John’s team and Equity’s bankers witnessed the benefits of social media and increased engagement across key channels during this crisis(social shares went up 300% and engagement increased over 50% in a 5-week period), helping spread critical information to customers quickly. He also touched on an important aspect of maintaining foundational marketing activities that will set you up for success as the crisis wanes.

John even promised to keep the Pearl Jam references to a minimum. Something that is incredibly difficult for him to do.