Ep 02: A Bank Marketer’s Perspective on the Response to COVID

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Jody Guetter

VP, Marketing and Sales, Minnwest Bank

Starting our series focused on bankers and how their organizations are leading communities through the COVID-19 crisis, we talked with Jody Guetter, VP of Marketing and Sales at Minnwest Bank, a community bank covering southwest Minnesota and parts of South Dakota.

Listen in as Jody and Hunter talk crisis communication, how her approach helped Minnwest customers get critical information, how this will impact planning for the coming year, and how this crisis could transform banking in the years to come.

More About Jody

Jody is the VP/ Director of Marketing and Sales at Minnwest Bank, a $2B community bank with 32 locations across Minnesota and South Dakota. Jody started her career in marketing in the retail sector and has worked for high-end luxury brands, with an emphasis on data analysis, business development, and marketing planning. Since starting a career in banking, in 2013, Jody has graduated from the American Bankers Association (ABA) School of Bank Marketing in 2017 and has the professional designation of Certified Financial Marketing Professional (CFMP).  Jody now serves on the advisory board for the ABA Bank Marketing School and the ABA Bank Marketing Conference.